Medium Impact
EconomicEvery month

Retail Sales

Monthly consumer spending data—the heartbeat of the US economy.

Quick Answer

Retail Sales measures the total receipts at stores that sell merchandise. Since consumer spending drives 70% of US GDP, this data is crucial for understanding economic health. The report includes headline sales and 'core' sales excluding autos and gas.

On This Page

Overview

Retail Sales measures the total receipts at stores that sell merchandise. Since consumer spending drives 70% of US GDP, this data is crucial for understanding economic health. The report includes headline sales and 'core' sales excluding autos and gas.

What It Is

Retail Sales tracks what Americans spend at stores each month. It covers everything from car dealerships to restaurants to Amazon purchases. Strong retail = healthy consumer = growing economy.

Why It Matters

The US consumer is the backbone of the economy. When retail sales are strong, it suggests economic resilience. When they're weak, recession fears grow. The 'control group' number directly feeds into GDP calculations.

Timing & Schedule

Typical Time

8:30 AM ET

Schedule Notes

Released around the 15th of each month for the previous month's data.

Typical Schedule

J
F
M
A
M
J
J
A
S
O
N
D

Every month

Key Metrics to Watch

1
Headline Retail Sales
2
Core Retail Sales (ex-auto, ex-gas)
3
Online Sales
4
Restaurant Sales
5
Control Group (feeds into GDP)

Trading Strategies

Common Mistakes to Avoid

Ignoring inflation adjustment

Why It Happens

How to Avoid

Be aware and plan accordingly

Historical Examples

Sep 14, 2023

Retail sales beat expectations, showing resilient consumer spending.

Retail sales beat expectations, showing resilient consumer spending.

Market Reaction:

Preparation Checklist

  • Check recent credit card spending data for hints
  • Watch the control group number closely
  • Consider holiday calendar effects